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About Us

Built on Integrity, Care, and Clear Thinking 

At Ma'atIT, we believe technology should support people, not distract from what matters most. 

Our work is guided by a simple principle, do what’s right, even when no one is looking. That belief shapes how we give advice, how we support clients, and how we make decisions every day. 

We’re not here to sell technology for the sake of selling it. We’re here to help organizations make thoughtful, responsible IT decisions they can feel confident about. 

Our Culture Comes Before Our Services 

The way we work matters just as much as what we deliver. 

At Ma’atIT, our culture is built around trust, accountability, and genuine care for the organizations we serve. We believe the best IT support partnerships are grounded in honesty, clear communication, and long-term thinking. 

That means: 

  • Giving recommendations based on what truly helps, not what’s easiest to sell
  • Explaining technology in plain language, without jargon or pressure
  • Taking responsibility for outcomes, not just tasks
  • Treating every client like a partner, not a transaction
We measure success by stability, clarity, and peace of mind, not by how much technology we deploy. 

Why We Exist 

Ma'atIT was created to offer an alternative to the typical IT support experience. 

Too often, organizations are left dealing with reactive support, confusing advice, and technology decisions that feel rushed or unclear. We saw how stressful that could be, especially for organizations with real responsibilities to clients, patients, and communities. 

Our purpose is to simplify that experience. 

We help organizations: 

  • Move away from constant IT firefighting
  • Reduce uncertainty and unnecessary risk
  • Make technology decisions that hold up over time

Not by doing more, but by doing what’s right. 

Meet the Team

Fady Salama

President & People Ninja

Hunter Plaza

Chief Vibes Officer

Princess Charm

Chaos Coordinator

Feras Jayyusi

Senior Help Desk Engineer

JC Agatep

IT Knight

Matthew Romero

Help Desk Engineer

A Thoughtful, Advisory Approach to IT Support 

We don’t see ourselves as just an IT provider. We act as a steady guide, helping organizations think through technology with clarity and care. 

Our approach combines: 

  • Proactive IT support that prevents problems before they disrupt work 
  • Security-first thinking that protects people and sensitive information 
  • Strategic guidance that supports budgeting, planning, and growth 
  • Clear communication so decisions never feel overwhelming

Whether we’re providing managed IT support services, cybersecurity, Microsoft 365 support, or project guidance, our role stays the same, to help you make informed decisions with confidence. 

Focused on the Industries We Know Best 

We intentionally limit who we serve so we can serve them well. Ma'atIT specializes in supporting:  
By focusing on these industries, we understand the regulations, risks, and pressures our clients face, often before issues arise. That allows us to provide more relevant guidance and more dependable support. 

Leadership Rooted in Values 

Ma’atIT was founded by Fady Salama, whose approach to business was shaped by a belief passed down from his father, a person’s word is everything. 

That belief is woven into the culture of the company. It’s why we value integrity over convenience, long-term relationships over quick wins, and thoughtful guidance over sales tactics. 

Leadership at Ma’atIT isn’t about control, it’s about responsibility, accountability, and doing right by the people who trust us. 

Let’s Start with a Conversation 

If you’re looking for an IT partner who values integrity, clear thinking, and long-term relationships, we’d be glad to talk. 

No pressure. Just a conversation to understand your organization and see if we’re a good fit. 

Fady Salama

President & People Ninja

"Technology should empower businesses, not burden them. I started Ma'atIT to give CPA firms and nonprofits honest and straightforward IT support. My passion lies in simplifying complex challenges so my clients can focus on what they do best: grow their business and serve their communities."

Fady Salama is the president and owner of Ma’atIT (formerly SimplifyIT A-Z), an IT solutions company dedicated to serving CPA firms, healthcare, and nonprofit organizations in Arizona. With a mission to simplify technology and uphold integrity, Fady ensures that clients are treated as true partners, receiving exactly what is promised without shortcuts. His commitment to honesty and accountability stems from values instilled by his father, emphasizing that a person’s word is everything. This principle guides Fady and his team to do what’s right, even when no one is watching.

Before founding Ma’atIT in 2017, Fady worked in IT consulting firms where he observed unethical practices. Determined to create a company that prioritizes clients’ best interests, he established Ma’atIT to provide honest, straightforward IT solutions. His unique blend of technical expertise and empathy enables him to deliver seamless IT services tailored to
the specific needs of small businesses, especially accounting firms, nonprofits, and healthcare organizations.

Fady holds a Bachelor of Science in Network and Communications Management from DeVry University. The academic achievement, and two decades of experience, has equipped him with a strong foundation in both technical expertise and business acumen, enabling him to effectively lead Ma’atIT and provide tailored IT solutions to clients.

Outside of work, Fady channels his passion for speed and precision into club car racing, a sport he has pursued both for fun and competitively since 2007. A dedicated and accomplished driver, he is a regional champion who has raced across the Southwest and even in Germany. Beyond competing, Fady enjoys mentoring others in the sport, instructing novice
drivers, and serving as a group leader to help newcomers build their skills on the track.

Hunter Plaza

Chief Vibes Officer

"IT is about more than solving technical problems, it's about building trust, fostering relationships, and delivering solutions that truly make a difference. Transparency and authenticity guide everything I do."

Hunter Plaza is a dynamic and skilled IT professional with a knack for technical problem-solving and a passion for fostering strong client and team relationships. As the Chief Vibes Officer at Ma’atIT, Hunter plays a pivotal role in managing complex projects, ensuring they are delivered on time and with complete transparency.

Born under a Gemini Sun and with Capricorn Rising and Moon, Hunter’s astrological placements align with his professional strengths. His Gemini influence is reflected in his exceptional communication skills, adaptability, and enthusiasm for dynamic environments. Meanwhile, his Capricorn traits bring a pragmatic, detail-oriented, and grounded approach to his work, making him an effective manager who balances visionary ideas with practical execution.

Self-taught and driven by curiosity, Hunter began his career as an auto technician, where he developed analytical and diagnostic skills that seamlessly translated into IT. Today, he excels in solving high-level technical issues, managing service delivery, and strengthening relationships with even the most challenging clients. His organizational skills, attention to detail, and people-focused approach have been instrumental in Ma’atIT’s success.

Hunter’s philosophy is rooted in honesty, transparency, and empowering his team. Known for his positive attitude and unwavering support, he leads by example, fostering an inclusive and collaborative workplace culture.

Outside of work, Hunter balances his demanding role by prioritizing family, exploring live music, and practicing sound healing, a unique passion that reflects his grounded and holistic approach to life. He firmly believes in maintaining boundaries and embracing downtime, ensuring he can recharge and bring his best self to both work and personal life.

As IT evolves with advancements in SaaS and AI, Hunter envisions a more streamlined and user-friendly future, where IT professionals focus on delivering meaningful solutions. Guided by his core values of authenticity and transparency, Hunter Plaza continues to be a trusted leader and a driving force behind Ma’atIT’s commitment to exceptional service.

Princess Charm

Chaos Coordinator

"I love being the calm in the chaos, making sure everything runs smoothly behind the scenes so the team can shine. It’s like being Pepper Potts for Ironman, and I wouldn’t have it any other way."

With a title as unforgettable as her presence, Princess Charm brings energy, organization, and heart to her role as Executive Assistant at Ma’atIT. She’s the steady hand managing calendars, coordinating service tickets, supporting procurement, and ensuring client requests are assigned seamlessly to the right tech experts.

Though her academic background is in physical therapy, Princess thrives in technology, driven by a love for learning and a desire to grow. Her journey has taken her from rising through the ranks of a male-dominated industry to taking on new challenges in IT with confidence and curiosity.

At Ma’atIT, she’s not just behind the scenes, she’s a connector, communicator, and cultural asset. Clients appreciate her responsiveness and warmth, while the internal team values her calm command over chaos. Princess is eager to build her skills further, with the goal of becoming a technical engineer down the line.

Outside of work, Princess enjoys beach days, crafting with her four kids, owl collecting, and weekend movie nights with her husband. She shows the same passion for family and creativity that she brings to the office every day.

Feras Jayyusi

Senior Help Desk Engineer

"It's not about the destination; IT is a never-ending journey. You will never stop learning in this field."

Feras Jayyusi is a Senior Help Desk Engineer at Ma’atIT, where he serves as an escalation point for junior engineers and ensures projects and documentation align with industry best practices and organizational standards. With a Bachelor’s degree in Applied Computer Science and a focus on cybersecurity studies, along with a CompTIA Network+ certification, Feras brings both technical expertise and a passion for learning to every challenge he takes on.

Feras specializes in cybersecurity, network infrastructure, and network security. He continues to advance his knowledge, currently studying for the Cisco CCNA certification, and stays current by engaging with podcasts and following the latest in IT security news.

Driven by curiosity and a love of technology, Feras views every challenge as an opportunity to learn. He is motivated by both the technical complexity of IT and the opportunity to help people. Known for his approachable style, he fosters a collaborative team culture by treating colleagues like friends, maintaining open communication, and offering support when needed. He values ethics as a guiding principle in his work and takes pride in developing solutions that are not only effective but responsible.

Outside of work, Feras is equally dedicated to growth and discipline. He trains in Muay Thai, an activity that fuels his athletic side and helps him maintain balance in a demanding field. A collector of retro technology, he enjoys restoring old computers and video game systems, blending his love of history with his passion for innovation.

JC Agatep

IT Knight

"IT is a field of constant learning and growth. I approach every challenge as an opportunity to improve, solve problems, and build trust through transparency."

JC Agatep is a dedicated IT professional with a strong foundation in troubleshooting and systems administration. Holding a B.S. in Information Technology from Pateros Technical College in the Philippines, JC brings both technical expertise and a customer-first approach to his role as Junior Help Desk Engineer at Ma’atIT.

In his position, JC handles client-facing tickets, resolves technical issues, orders equipment, manages invoicing, and oversees licensing processes. He also handles the monthly security audits, server and network maintenance as well as client and user onboarding and off-boarding. At Ma’atIT, JC thrives in a dynamic environment where he is empowered to make decisions, learn from challenges, and grow under supportive leadership. His innovative mind set is reflected in his integration of a customer satisfaction survey system, which helps the team gather valuable client feedback and enhance service delivery.

JC’s journey in IT began with inspiration from his older brother, who demonstrated the opportunities and stability the field can offer. He further proved his resilience and determination when he juggled work and education to achieve his professional goals. This blend of perseverance and curiosity fuels his approach to continuous learning and analytical problem-solving.

Looking ahead, JC sees IT as a growing field with increasing demand for professionals who can navigate its evolving challenges. Guided by values of integrity, open communication, and collaboration, JC remains committed to contributing positively to his team and providing exceptional support to Ma’atIT’s clients.

Matthew Romero

Help Desk Engineer

"Integrity matters in IT. You have access to a lot, so doing the right thing, even when no one’s looking, is a choice you make every day.”

Matthew Romero is a Support Engineer at Ma’atIT, where he supports clients through responsive ticket resolution, project assistance, and behind-the-scenes endpoint configuration, patching, and device management.

Matthew earned his Associate Degree in Cybersecurity from Chandler-Gilbert Community College and is currently pursuing a Bachelor’s Degree in Cybersecurity through the University of Arizona. He also holds CompTIA A+, Network+, and Security+ certifications.

With a strong foundation across IT disciplines and a particular strength in networking and Wi-Fi setup, Matthew brings a practical, people-first approach to support by starting with the simplest, most common solutions and working efficiently toward resolution. He’s proudest of leading a major network rebuild in a 250,000-square-foot warehouse, coordinating across teams to deliver a successful, high-stakes implementation.

Known for being personable and collaborative, Matthew enjoys building relationships with both clients and teammates, and he’s motivated by seeing the real difference IT support can make day to day.

Book a Time With Our Team

Have questions or want to talk through your IT needs? Schedule a time with our team and we’ll connect with you directly.

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What can we do better?

We love to hear from our clients, please let us know if there are any areas that you think we could improve upon.